Article Marketing 101
Article marketing is my pet topic. This is one powerful marketing technique that has brought me more than 460,000 unique visitors and $10,000s of sales. But it was not always a bed of roses. Let me tell you a little silly story why. When I started marketing in early 2006 as a complete newbie, I was making use of safelist marketing solely.
It was only when I chanced upon the NicheRockets forum in end 2006 that I got to hear about article marketing, ie writing and submitting articles to free article directories for traffic and sales. I also picked up some free ebooks on article marketing as well in the forum.
The people there were using articles to drive traffic to built-for-Adsense sites and making loads of money in the tune of $1000s every month. Of course there are other stealthy tools and killer tricks that they use and talk about such as advanced content generating tools and so on.
The first article I wrote was for an online golf gaming software that ran on a MLM model. Matrix, Level Up, 2 Up and all that jargon that most people cannot understand. I left the article alone and never took a second look at it. I just chucked the article marketing technique aside to do other stuff.
But on one occasion, a very innocent search I did on Google revealed that my article posted at Article Alley was ranked No.1 for a highly competitive keyword related to “country club”. There were about 200 million results for that keyword! I was Excited!
But then came my Exasperation…I forgot to check if my affiliate link was working…and it wasn’t…and I couldn’t update the link. I felt really silly!
So even though I made it to the top of Google for a highly competitive keyword which drives tons of traffic to my article, I never made a SINGLE CENT out of it.
Of course, that was my silly past. I have since learnt my mistakes and for the entire year of 2007 worked diligently on mastering article marketing.
Why is Article Marketing useful for all marketers, whether you are an affiliate or webmaster?
1. Article Marketing is Free.
If you can write quality content, you can submit your article for free without paying a single cent. It works whether you are a newbie or experienced marketer.
2. Article Marketing Drives Lots of Traffic.
There are a few ways to drive traffic using articles.
a. An article that is optimized for a target keyword has the potential of ranking well in the search engines. We all know the benefits of that.
b. A well-written and informative article will be picked up by publishers. These publishers may place your article onto their websites or send it to their lists. More traffic!
c. Submitting an article to dozens of article directories can get you instant one-way backlinks. Many quality directories carry a high PageRank, so that means more link love and higher search engine rankings for our sites.
3. Article Marketing Builds Your Credibility
You are what you write or so it says. Your content will reveal your understanding and knowledge about a topic. So if you are selling weight loss products, contributing articles regularly on the topic establishes you as an expert. People are more willing to listen to your advice and…product recommendations.
4. Article Marketing Pre-sells!
A well-written article can pre-sell your prospects and convince them to do what YOU WANT them to do. Trust me, it improves the conversion rates much better than just flashing the product sales page!
One product that converts at 1 sale per 100 clicks has been shown to convert at less than 50 clicks. Disclaimer: Not all products will see such dramatic improvements but you should still see a great improvement.
The reason is simple. When people read your article, their intention is to find out more information. But little do they know that their subconscious minds are starting to buy into what was presented to them.
So it warms them up to feel good about the product or service you are promoting. You know what happens when they click the author resource link to see the sales page. The likelihood of them flashing out their credit cards dramatically improves!
This is just an introduction to article marketing. In my subsequent posts, I will share in greater details of how to make money using article marketing.
Tags: affiliate, affiliate marketing, affiliate marketing forums, affiliate marketing guide, affiliate marketing tutorial, article, Article Marketing, article submission, article writing, ecommerce, internet marketing, internet marketing forums, make money online, online marketing guide, Online Marketing Learning, online marketing tutorial, unique content
One Response to “Article Marketing 101”
By mujde ar on May 9, 2009 | Reply
Article Marketing is a great way to make money.