Buzz Marketing – How to Create Buzz around Your Article
It has been more than a week since I last posted my Buzz marketing article. I hope you like my previous post on the “10 Step Guide to Become the Most Broke Affiliate Marketer in 2008”. My girlfriend sure had a good laugh after reading it. Read on to know what exactly is Buzz Marketing.
If you had not read it, you can read it here.
10 Step Guide to Become the Most Broke Affiliate Marketer in 2008
There are 2 main reasons why I wrote that article.
Firstly, to share with readers like you about the common problems many affiliate marketers are caught up in. Some are innocent mistakes, others are totally blind to them and keep repeating these mistakes. The result is a waste of precious time, the loss of sales and subscribers.
Secondly, I created the article as a simple experiment on the concept of Buzz Marketing. You see, Buzz Marketing is another form of article marketing, powered by the buzz of Web 2.0 media.
Recently, I got to read about Buzz Marketing by an under-the-radar marketer called Dean Hunt.
What do Bum Marketers normally do with their articles?
A lot of the bum marketers simply do some proper keyword research for long tail keywords, slap a piece of article together and then submit it to EzineArticles or Squidoo. That’s it! They leave it to chance for the article to rank well in Google, Yahoo and MSN.
The trouble is, they are shortchanging the bum marketing method. How about combining the power of bum marketing method with a twist of Web 2.0 BUZZ? This is truly powerful BUZZ Marketing!
How to Combine Buzz Marketing with the BUM Marketing Method?
1. Create an article using the bum marketing method but write the title in a really eye-catching manner.
Notice that for my “10 Step Guide to Become the Most Broke Affiliate Marketer in 2008”, I could have written in the same old same old method of “10 Step Guide to Become the Most Successful Affiliate Marketer in 2008”.
There are tons of similar articles you can find. Titles like “Top Ways to Sell More”, “How to Be A Super Guru” and so on are pretty common. So how do you get people interested at all if you plan to write in the same manner?
Some tips to create a good and catchy title for your Buzz Marketing article:
a. Go for a negative angle. Notice that people love to read bad news. That is why bad news always sells so well. Read the newspapers and magazines to understand.
b. Use simple to understand keywords in your title. Try not to be bombastic. Go for simple to understand English. This will ensure your readers can understand and will read your article.
c. Use lists in your title. It has been proven that numbers and figures attract the readers’ attention much better. Instead of “Tips to Be the Most Attractive Guy in School”, go for “10 Killer Tips to Be the Most Loved Guy in School”. See what the small change can do.
2. Submit your article to Digg.com and StumbleUpon.com. Digg and StumbleUpon are 2 of the most popular Web 2.0 Social Bookmarking Sites. There are millions of readers and even journalists hang out there for fresh news and gossips.
3. Use an attractive graphic when you post to Digg and StumbleUpon. Pictures speak a thousand words. It is true. With a nice graphic, people will pay more attention to your article.
You may think, well, you only got 3 Diggs for your article. So what’s the big deal?
Did I fail in my BUZZ Marketing experiment? The answer is NO! On the contrary, after I wrote the article “10 Step Guide to Become the Most Broke Affiliate Marketer in 2008”, my web stats are showing that I am getting at least 100 – 150 more visitors daily. And I am receiving well over 200 links from StumbleUpon!
So go ahead, use Buzz Marketing and combine it with the Bum Marketing method. Experience the combined power and traffic avalanche from the search engines and the Web 2.0 social bookmarking sites. And if you like this, do Digg my posts. 
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