The Bum Marketing Method is DEAD?
Thursday, February 28th, 2008The Bum marketing Method – has it died? For all those who have been marketing for at least a few months should be quite familiar with the bum marketing method or what is commonly called bum marketing. For the entire 2007, it was a hot topic.
Today, while everyone is talking about Web 2.0, I want to share a little bit about what bum marketing really is and whether you still can make any money with it.
Just What Is Bum Marketing?
In one sentence, this form of marketing makes use of high traffic, search engine favored sites like EzineArticles, Squidoo, HubPages etc to channel traffic to the affiliate sales page and make sales.
Traditional SEO is challenging and for newbies, it can be a daunting task. To rank a web page in the search engine can take months and there is no guarantee at all.
With the bum marketing method, even newbies can take an article from nothing to Top 10 in Google. So, do you want to be a bum marketer?
Bum Marketing Explained
There are a few key elements to make this whole bum marketing method profitable for you.
1. A Profitable Niche
2. Long Tail Keywords
3. Website that Gets Google Love
4. Target Website (Optional)
Finding a Profitable Niche
Not all niches are profitable. Forget what some “gurus” say about using your favorite hobbies or interests as your target niche. While you may be a “professor” in your favorite subject, it can prove to be ultra unprofitable when it is not something sellable!
Popular niches like weight loss and dog training may be competitive, but these are also topics with a hot and huge market ready to buy. All you need to do is to narrow down your niches. This is the key to success with the bum marketing method.
Here’s a Quick 2 minute Litmus Test to find Profitable Niches for Bum Marketing:
1. Search ClickBank’s marketplace. Now, ClickBank has 10,000s of products and has a wide network of affiliates marketing the products. The reason why we want to look at this is simple. If the product is selling well and their affiliates are making money, then it is worthwhile for us to copy! It does not take you more than a few seconds to see what is hot!
In each category, find the top 10 most sellable products, these are broad niches you can dig deeper into. Pick one or two niches. For example, “weight loss”.
2. Hop over to Google’s Adwords Keyword Tool and do a quick keyword search on the broad term “weight loss”. There you will find all the related keywords to weight loss. You probably will be able to see some trends here. For instance, many are searching for quick ways to lose weight, weight loss pills, and weight loss diets.
So, from the broad niche of “weight loss”, we have managed to find 3 narrower niches to target!
3. Finally, Google the 3 narrower niches “quick weight loss”, “weight loss pills” and “weight loss diets”. Take a look on the right and see how many Google ads are there.
Chances are the one with the most ads is the most profitable! Otherwise, they will not promote and pay so much for the ads right?
I did cover about Long Tail keywords or Long Tails in my earlier post. If you missed it, you can read it here.
“Using Long Tail Keywords for Article Writing”
Compile a list of 10 to 20 long tail keywords. These are what we will create unique content around.
If you are not great at writing, or find it daunting to write 10 to 20 articles based on the keywords, use Instant Article Wizard. You can easily write one unique article within 10 minutes!
Using EzineArticles and Squidoo for the Bum Marketing Method
Using the articles, go and post it to EzineArticles or Squidoo. EzineArticles does not allow you to link directly to an affiliate sales page but Squidoo does.
If you are using Squidoo, then feel free to slap your content with your affiliate links throughout your content. But for EzineArticles, it works best if you could simply create a 1-page website or a blog from Blogger.com and WordPress.com embedded with your affiliate links.
One trick here, is to link to the Squidoo lens from your EzineArticles article!
If you follow my instructions on how to select the right long tail keywords and article writing techniques, then it will not take long for you to start seeing traffic and sales coming in within 1 or 2 weeks if not days.
The magic is in the ranking of your EzineArticles article and Squidoo lens in the search engines for your target keywords. My friend teaches you the exact steps to writing an article that gets ranked Top 10 in Google! See how he does it.
In my next post, I shall reveal some powerful bum marketing secrets to help you supercharge your traffic and sales!
