BUM Marketing Tools for the Ultimate BUM Marketer

Wednesday, March 5th, 2008

What are the most important or must-have bum marketing tools in your arsenal?

I talked about the bum marketing method in my previous post. Today, I want to spend some time to talk about the essential bum marketing tools that I use quite often.

1. Brainstorming for Niches and Products

In brainstorming for ideas or niches to target for my bum marketing efforts, there is one place you will love to go to.

CB Engine – it is quite simply one of the best tools to find hot products to promote. I like the feature that lets you filter off the search results according to your preference such as minimum commissions and commission payout percentage and so on. Personally, if the commission payout is lower than $20 per sale, I will ditch it.

From here, you can also get to see which are the market movers and what are the most popular topics. With the pro version, you get a full set of cool tools to use as a ClickBank affiliate.

One word of advice here – the “make money online” market is one where the buyers tend to be very well-informed! It may not be that easy to make money out of them.

While it is also such a huge market where tons of products are sold, it is not recommended for the newbie bum marketer. Target the other niche markets using your bum marketing method.

2. Keyword Research Tools

Once you decide on a market to target, it is time to do proper keyword research. A lot of people get this wrong by focusing on keyword research first before looking at the market’s profitability.

Some tools I use frequently include:

a. Google’s very own keyword research tool

This is a free tool to find long tail keywords. But it is not the best since you cannot figure out what is the exact search count.

b. Keyword Elite

If you have money, invest in Keyword Elite. It is one of the most powerful keyword research software I use to find the right keywords to target for the bum marketing method. This is hands-down one of the best bum marketing tools!

c. NicheBot

NicheBot is a super dynamo when it comes to churning out laser-targeted keywords for your bum marketing articles. I use the paid version which gives me detailed run downs on what are the exact keywords people are searching.

This bum marketing tool also suggests which “Jackpot” keywords you can use to dominate any niche market you are in. These are keywords and keyphrase where there is almost zero competition! This is perfect for my bum marketing method.

It is meant for more elaborate keyword research and ideal for PPC campaigns as well.

3. Writing Content for Bum Marketing Articles

I used to write all my articles for bum marketing traffic. But with a network of 50 over blogs, it can be extremely challenging to write all my content.

There are some tools and services that make things really simple for me.

a. Instant Article Wizard

This is my baby for the bum marketing method. The reason why I say that it is a tool made for bum marketers is because in the whole bum marketing strategy, pumping out articles fast is the key to win the game! And that is what Instant Article Wizard does.

Oh, do not simply slap an article together with the search. Well you can and chances are the article is highly readable, but I expect a lot out of my articles.

So I will normally use it to do my content research. Find all the necessary data and information and then write an original article altogether.

b. Hiring GhostWriters

Ghostwriters are so important if you intend to run a successful business. Outsource your writing to good writers. Pay them well enough and you are never in lack of quality unique content.

$5 for an article is quite reasonable. I often use GetaFreeLancer and DP Forums for my content writing needs.

4. Submitting the Bum Marketing Articles

Article directories are my main battlegrounds to charge up profits from the bum marketing method.

I rely heavily on article submission software and article submission services.

Article Post Robot is the ultimate well-invested tool I found. It has earned me many fold the one-time price I paid for it. With one click, my article is distributed to over 400 article directories including EzineArticles. So far, this is the only tool that can post to the correct article category.

Read this review about Article Post Robot to understand what it can do for you.

The next are the article submission services, Unique Article Wizard and JetSubmitter. Both are hands-free services that distribute my articles to well over hundreds of article directories. Read about these two services at this article submission service review site.

I love UAW more simply because it also posts my articles onto their network of blogs. So far, I have seen quite a number of my articles that are posted on blogs ranking Top 10 in Google. I consider this my secret weapon among the bum marketing tools I own.

I hope I did not miss out on any tool that is useful for bum marketing. Feel free to post your comments about your arsenal of bum marketing tools here.

The Bum Marketing Method is DEAD?

Thursday, February 28th, 2008

The Bum marketing Method – has it died? For all those who have been marketing for at least a few months should be quite familiar with the bum marketing method or what is commonly called bum marketing. For the entire 2007, it was a hot topic.

Today, while everyone is talking about Web 2.0, I want to share a little bit about what bum marketing really is and whether you still can make any money with it.

Just What Is Bum Marketing?

In one sentence, this form of marketing makes use of high traffic, search engine favored sites like EzineArticles, Squidoo, HubPages etc to channel traffic to the affiliate sales page and make sales.

Traditional SEO is challenging and for newbies, it can be a daunting task. To rank a web page in the search engine can take months and there is no guarantee at all.

With the bum marketing method, even newbies can take an article from nothing to Top 10 in Google. So, do you want to be a bum marketer?

Bum Marketing Explained

There are a few key elements to make this whole bum marketing method profitable for you.

1. A Profitable Niche

2. Long Tail Keywords

3. Website that Gets Google Love

4. Target Website (Optional)

Finding a Profitable Niche

Not all niches are profitable. Forget what some “gurus” say about using your favorite hobbies or interests as your target niche. While you may be a “professor” in your favorite subject, it can prove to be ultra unprofitable when it is not something sellable!

Popular niches like weight loss and dog training may be competitive, but these are also topics with a hot and huge market ready to buy. All you need to do is to narrow down your niches. This is the key to success with the bum marketing method.

Here’s a Quick 2 minute Litmus Test to find Profitable Niches for Bum Marketing:

1. Search ClickBank’s marketplace. Now, ClickBank has 10,000s of products and has a wide network of affiliates marketing the products. The reason why we want to look at this is simple. If the product is selling well and their affiliates are making money, then it is worthwhile for us to copy! It does not take you more than a few seconds to see what is hot!

In each category, find the top 10 most sellable products, these are broad niches you can dig deeper into. Pick one or two niches. For example, “weight loss”.

2. Hop over to Google’s Adwords Keyword Tool and do a quick keyword search on the broad term “weight loss”. There you will find all the related keywords to weight loss. You probably will be able to see some trends here. For instance, many are searching for quick ways to lose weight, weight loss pills, and weight loss diets.

So, from the broad niche of “weight loss”, we have managed to find 3 narrower niches to target!

3. Finally, Google the 3 narrower niches “quick weight loss”, “weight loss pills” and “weight loss diets”. Take a look on the right and see how many Google ads are there.

Chances are the one with the most ads is the most profitable! Otherwise, they will not promote and pay so much for the ads right?

I did cover about Long Tail keywords or Long Tails in my earlier post. If you missed it, you can read it here.

Using Long Tail Keywords for Article Writing

Compile a list of 10 to 20 long tail keywords. These are what we will create unique content around.

If you are not great at writing, or find it daunting to write 10 to 20 articles based on the keywords, use Instant Article Wizard. You can easily write one unique article within 10 minutes!

Using EzineArticles and Squidoo for the Bum Marketing Method

Using the articles, go and post it to EzineArticles or Squidoo. EzineArticles does not allow you to link directly to an affiliate sales page but Squidoo does.

If you are using Squidoo, then feel free to slap your content with your affiliate links throughout your content. But for EzineArticles, it works best if you could simply create a 1-page website or a blog from Blogger.com and WordPress.com embedded with your affiliate links.

One trick here, is to link to the Squidoo lens from your EzineArticles article!

If you follow my instructions on how to select the right long tail keywords and article writing techniques, then it will not take long for you to start seeing traffic and sales coming in within 1 or 2 weeks if not days.

The magic is in the ranking of your EzineArticles article and Squidoo lens in the search engines for your target keywords. My friend teaches you the exact steps to writing an article that gets ranked Top 10 in Google! See how he does it.

In my next post, I shall reveal some powerful bum marketing secrets to help you supercharge your traffic and sales!

About Davion's Online Marketing Blog

Hi, I am Davion, a 5-figure (monthly income) online marketer living in the hot but beautiful and green city, Singapore...and this blog is created for you. Stay around to pick up some powerful online marketing tips, tools and the latest news.

I will also share my marketing experience, case studies as well as reveal some insights into the world of online marketing so that you too can make money online even in your pyjamas!

"Discover the Exact System I Use To Get From ZERO to 5-Figure Monthly Income In 12 Months!"
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