Using Long Tail Keywords for Article Writing
Before you even start writing your article, keyword research is a must. It is so critical that it can determine whether your article marketing effort is a flop or success.
Keyword Research for Long Tails – Your Key to Fast Traffic
Long tail keywords or long tails are worth gold to every article marketer. Using long tail keywords for article writing is smart because they are easier to rank than normal keyword phrases.
What is a long tail?
A 4 or 5 keyword phrase is a long tail version of the root keyword. For example, “make money online with PPC” is a long tail. Or “buy red Toyota Prius” is another example of a long tail.
Why using long tail keywords for article writing is beneficial?
They are targeted and specific and much easier to rank. Hence, the conversion is better. Those who search “article submission software review” probably have some knowledge about article submission software. So if your article is targeting the keyword “article submission software review”, isn’t it very specific and targeted?
Compare this with targeting the keyword “article submission”. Yes, it gets a lot more searches from Google, Yahoo and MSN. But ranking for this keyword is much, much tougher than “article submission software review”. Also, when people search for “article submission”, they may be looking for article submission services, or how effective is article submission, or so on. Very untargeted!
What is a good long tail?
a. Use a keyword research tool like Keyword Elite or WordTracker.
b. From there, look for keywords that have lower than 1000 search counts. Normally, the actual search counts in Google are at least 3 times higher than this.
c. Go to Google the keyword. See if the search results is lower than 2 million results. The lower this figure, the lower the competition, the better for you.
d. Use the “allintitle:keyword” search at Google to see how many web pages are optimized for the keyword you are targeting. Anything lower than 3000 is good.
e. Repeat the whole process until you have 10 to 20 keywords.
Once you have gathered 10 to 20 keywords, write 10 to 20 articles around these keywords and submit them to EzineArticles.
Sit and wait for the traffic to start pouring in…
See the following screenshot of an article I wrote and submitted to EzineArticles that has thus far received over 30,000 views or about 30,000 unique visitors over a year. Today, it is still ranked No.3 in Google.
All the views are from the search engines. That works out to about 2200 visitors per month. Assuming the click through to my site is 30 to 50% which works out to about 660 – 1100 visitors per month from 1 article.
What if you can convert at 1%? That will be 6 to 10 sales! By the way, the conversion of this article is about 1%.
Now, what if you have 10 or 20 of such articles? You do the math. Using long tail keywords for article writing rocks!
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3 Responses to “Using Long Tail Keywords for Article Writing”
By Alan on Feb 21, 2008 | Reply
Hi Davion,
Do you write the articles yourself or do you outsource them?
By admin on Feb 21, 2008 | Reply
Hi, I do both. I used to write all the articles myself. Clocked about close to 600 articles until I decided I need to outsource. So I did and currently have a team of writers who do writing for me. I still write though not as much, at least for blogs like this personal blog here.